Fashion is individualistic. Each person has a style and aesthetic that they like to follow. So, when it comes to fashion, there are no wrong answers. But sometimes, it can be helpful to have a guide to help you create your fashion aesthetic.

We start by explaining a fashion aesthetic and how to choose the best style for yourself.

Fashion Aesthetic and What It Is

Aesthetic fashion style evolved from the Tumblr movement when people started mixing academia, sporty, streetwear, grunge, and gothic styles with the 80s and 90s look. It is an extensive categorization with many sub-styles. Here we mention a few popular and trending fashion aesthetic styles.


Academia offers a distinctive school and workplace look. The style is pure, minimalistic, and formal, and the colors range from light to dark, with tweeds and plaids popular.


Streetwear is comfortable, unisex, and large, from baggy jeans and jogging suits to oversized t-shirts, sweatshirts and hoodies.


Grunge refers to a dark color palette, typically black. An example is black lace-up boots with dark fishnet tights and chains.

Soft and Light

In contrast to these, there is a soft and light aesthetic. It is generally cute and popular with floral, and gingham prints during the warmer seasons.

A few additional types of aesthetic fashion include:

  • Artsy styles channel art and nature.
  • Letting go with simplistic styles, not trend-driven.
  • Garden and floral styles are reminiscent of the Little House on the Praire.
  • Visco originating from the photo-editing app, is effortless, low-key, and basic with white sneakers, Birkenstocks, high-waisted shorts and jeans.
How To Choose Your Fashion Aesthetic? streetwear

Create Your Fashion Aesthetic

Fashion is an ever-changing industry designed to make people look and feel their best; therefore, fashion aesthetic styles are continuously changing.

As many elements create the perfect fashion aesthetic, knowing your body type and what looks good on you, finding your style, and mixing and matching is beneficial in finding your perfect aesthetic style.

Follow these tips below to experiment with creating a fashion aesthetic that makes you look and feel your best.


Fashion aesthetics starts with choosing and arranging clothing in a way that sets the mood, is cohesive and makes a statement with an overall “vibe.”

First, when choosing a garment, it is essential to consider body type and skin color. They both play a significant role in what will look best on you. In addition, select clothing that reflects your personality.


Each fashion aesthetic has the overall color shades that best fit the style. However, there are no rules. Wear whatever you want, whenever you want. But if you’re looking to create a cohesive fashion aesthetic, choosing colors that work well together is essential.

Are there any particular colors that make up the perfect fashion aesthetic? While there isn’t a single answer to this question, you can follow a few guidelines to keep in mind when choosing colors. But the first and most important is to consider your skin tone.

Generally, a rule of thumb is that blues, greens, grays, browns, and purples go well with skin that has cool undertones, while skin with warm undertones goes best with light or bright colors. For neutral skin undertones, the bolder and more brilliant, the better.

Choosing similar color shades or complementary colors, those that opposite one another on the color wheel will set a different mood and vibe. For example, blue and orange, complementary colors paired together, will create a striking high contrast look.


Once you have found the right clothing styles for your body type and the colors that will look best based on your skin tone, it’s time to consider patterns.

Choosing a fashion aesthetic style will determine the popular patterns. For example, plaids are great for the academia aesthetic as nature prints are great for achieving an artsy and floral aesthetic.


Mixing various textures can also achieve a fashion aesthetic. For example, consider pairing a soft garment with rough fabric or combining other materials like lace and suede. This will help add interest to your outfit and make it more visually appealing.


Finally, using layers is another excellent way to create a fashion aesthetic. This is excellent for achieving the streetwear aesthetic fashion look as oversized clothing is prevalent and can easily be layered over other garments.


You can make a simple outfit look incredible. With the right accessories, you can easily achieve this.

A statement necklace is a must-have accessory for any fashion lover. It can add personality to any outfit and make you stand out from the crowd.

A good bag is essential for any fashion-forward outfit. It can be a clutch, a shoulder bag, or even a backpack – if it’s stylish and matches the rest of your look.

And let us not forget the shoes; what female does not like shoes. How many of you have a closet full? Mixing and matching the perfect shoe with the ideal outfit will surely stand out. There are no limits from soft and light to grunge to academia regarding shoes.

How To Choose Your Fashion Aesthetic? accessories

Hair Color and Hairstyle

No outfit is complete without the right haircut and hairstyle. As we have mentioned, body type and skin tone must be considered when choosing the best colors for you. The same applies to choosing a hair color, haircut and hairstyle; the shape of the face and skin tone are vital considerations.

Click here to see the best hairstyles for different face shapes, and click on this guide to the best hair color for my skin tone.

Now Where to Show Off Your Fashion Aesthetic

There is no definitive answer to this question. It depends on your taste and what type of fashion aesthetic you are trying to showcase. If you are into high-end, glamourous fashion, then a major city like New York or Paris would be a great place to start.

However, plenty of smaller towns and villages can be just as inspiring if you prefer more eclectic or bohemian styles. The key is to explore different places and see what catches your eye. Be open to new influences and let them guide your creative process.


By taking the time to consider your fashion aesthetic, you can create a look that is perfect for you and expresses your unique personality.

Following the tips in this article, you can put together a wardrobe that will make you look and feel your best. So go out there and start creating the perfect fashion aesthetic for you!

If you have chosen your fashion aesthetic and want to compliment it with the perfect hair color, haircut, and hairstyle, contact Public Image LTD to schedule an appointment. Our excellent hair artists will be happy to enhance your fashion aesthetic with fabulous hair.